Current Situation
Kimberly-Clark’s 1st step in Strategic Category Management analyzes the current situation to build conclusions and insights in the current strategy. This will help inform on Strengths and Weaknesses found in the current situation that could provide K-C areas of improvement in future planning.
A Category Scope is necessary to define areas that the sourcing strategy can impact.
The Business Overview is a summary of the important points about K-C’s business as it relates to the category.
The Product Overview details where and how the category is used in K-C.
Stakeholder Mapping helps engage stakeholders in the process and assigns stakeholders to their roles and responsibilities.
Spend Analysis details where K-C spends money by analyzing the spend data.
The Current Strategy and Buying Approach is a summary of the current category strategy.
6
Current Strategy & Buying Approach
SWOT Analysis defines what strengths and weaknesses are discovered within the Current Situation.
Identify areas to explore for greater value, which will assist in constructing the strategic approach for K-C.
8
Value for Exploration & Conclusions - Part 1
Select the boxes to discover more about each step.
